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MY APPROACH TO WORK
Now that anyone can make anything with a prompt, the real value is knowing what’s worth making.
I push advertising beyond its expected formats and look for original ways for brands to connect with culture. The principle is simple: make something outside the daily algorithm, and people will thank you with their attention, action and even advocacy.
I bring that approach to companies at every stage, from investor-backed startups to the Fortune 100’s biggest marketing moments.
That’s brand building in the modern era.
MY APPROACH TO TEAMS
Groundbreaking work starts upstream so I sit with product and marketing teams alike to develop solutions that merge departments and skillsets.
We have the same goal, so let's share more than an office.
I work calmly to foster world-class teams that pride themselves on determination and optimism. Great work is rarely easy to make, so we may as well enjoy making it.
MY APPROACH TO LIFE
No one would have bet on a quiet kid from rural Australia growing up and shooting Super Bowl commercials for some of the world’s biggest companies, or being named one of Ad Age’s top creatives in the US.
I got here by being wildly optimistic about what’s possible. I bring that to the work, my friendships, and pretty much everything else.
I have a wife who’s far more creative than me, two kids with an alarmingly better sense of direction than me, and a huge family that makes fun of me.
MY APPROACH TO TEAMS
Groundbreaking work starts upstream so I sit with product and marketing teams alike to develop solutions that merge departments and skillsets.
We have the same goal, so let's share more than an office.
I work calmly to foster world-class teams that pride themselves on optimism and determination. Great work is rarely easy to make, so we may as well enjoy making it.
MY APPROACH TO LIFE
No one would have bet on a quiet kid from rural Australia growing up and shooting Super Bowl commercials for some of the world’s biggest companies, or being named one of Ad Age’s top creatives in the US.
I got here by being wildly optimistic about what’s possible. I bring that to the work, my friendships, and pretty much everything else.
I have a wife who’s far more creative than me, two kids with an alarmingly better sense of direction than me, and a huge family that makes fun of me.
Say Hello
We're seeking tall poppies in every field.
Studio
55 Nassau Avenue
City
New York City
hello@tallpoppy.studio
@tallpoppy.studio
