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Advertising doesn’t have to look like advertising.
It can look like a football helmet that enables Deaf players to hear, or an app that makes young drivers safer. It can be trolling gamers to make them 😂, or merging the NBA with The Odyssey for a cross-cultural awakening. It can be an eight-year-old getting a Vice President's attention, or a song that galvanizes a reproductive rights movement.
Advertising needs to be effective. It's most effective when it doesn’t look like everything else.
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An entrepreneurial creative leader with global experience
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Recent coverage on projects
Alex Little is a New York-based creative leader who has led global agencies, brands and founded his own creative agency, Tall Poppy. He is an AdAge Top US Creatives of the Year and has led brands including the New York Knicks, AT&T, Meta, Major League Baseball and UNICEF. Alex has built a reputation for approaching business challenges from new angles, uncovering opportunities others don't see. He is strategic by nature, entrepreneurial by instinct, and happiest fostering teams for ambitious work.
Alex Little is a New York-based creative leader who has worked across global agencies, brands and his own agency, Tall Poppy. He was named among AdAge's Top Creatives of the Year and has led brands including the New York Knicks, AT&T, Meta, Major League Baseball and UNICEF. Alex has a reputation for approaching problems from new angles, uncovering opportunities others tend to miss. He is strategic by nature, entrepreneurial by instinct, and happiest building ambitious teams for ambitious work.
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Recent coverage on projects
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