AAMI - SMARTPLATES
Project
AAMI - SMARTPLATES
Client
AAMI
Role
Concept, app design, UX/UI, social, launch film, launch strategy, website
Market
Australia
Year
2018
KEEPING YOUNG DRIVERS SAFE BY UPDATING THE WAY THEY LEARN TO DRIVE
Young drivers are 30x more likely to crash than anyone else. We worked with Australia’s largest insurance company to rethink how they learn to drive. The result was an award-winning app that coached young drivers to be safer and smarter behind the wheel. After launch, the Australian government adopted it and our Smart Plates app became a new national standard for learning to drive.
"SmartPlates gave our whole our company a shake up — it's a new marketing benchmark for us"
– Josh Wittner — Executive Marketing Manager, AAMI
WATCH THE CASE FILM
USING DATA AND A.I. TO CREATE SAFER DRIVERS
Anyone with the SmartPlates app is able to track exactly when, where and how they well they're driving — like a FitBit for drivers. Their driving data is instantly analyzed and turned into customized advice that pinpoints exactly what skills need sharpening e.g. wet weather driving. Our app created a whole generation of safer drivers with in-depth skills across every driving condition, not just the easy ones.
“Completely reinvents the way Australian's learn to drive.”
— Mark Renki - AAMI CEO
TURNING AN INSURANCE COMPANY INTO GUARDIAN
We fundamentally changed our client's company and shifted their mission from insuring car accidents to stopping accidents from happening at all. The driving data collected created an endless stream of loyal customers who are now given personalized insurance policies tailored to them — not the dangerous young driver cliche.
KEEPING YOUNG DRIVERS SAFE BY UPDATING THE WAY THEY LEARN TO DRIVE
Young drivers are 30x more likely to crash than anyone else. We worked with Australia’s largest insurance company to rethink how they learn to drive. The result was an award-winning app that coached young drivers to be safer and smarter behind the wheel. After launch, the Australian government adopted it and our Smart Plates app became a new national standard for learning to drive.
"SmartPlates gave our whole our company a shake up — it's a new marketing benchmark for us"
– Josh Wittner — Executive Marketing Manager, AAMI
WATCH THE CASE FILM
USING DATA AND A.I. TO CREATE SAFER DRIVERS
Anyone with the SmartPlates app is able to track exactly when, where and how they well they're driving — like a FitBit for drivers. Their driving data is instantly analyzed and turned into customized advice that pinpoints exactly what skills need sharpening e.g. wet weather driving. Our app created a whole generation of safer drivers with in-depth skills across every driving condition, not just the easy ones.
“Completely reinvents the way Australian's learn to drive.”
— Mark Renki - AAMI CEO
TURNING AN INSURANCE COMPANY INTO GUARDIAN
We fundamentally changed our client's company and shifted their mission from insuring car accidents to stopping accidents from happening at all. The driving data collected created an endless stream of loyal customers who are now given personalized insurance policies tailored to them — not the dangerous young driver cliche.