TORONTO BLUE JAYS - LIGHTS UP, LET'S GO
Project
TORONTO BLUE JAYS - LIGHTS UP, LET'S GO
Client
TORONTO BLUE JAYS BASEBALL TEAM
Role
Creative Strategy, Creative Concept
Market
Canada
Year
2025
WE SENT A SHOCKWAVE ACROSS CANADIAN SPORT
There's 29 Major League Baseball teams the US. Just one in Canada. So when the Toronto Blue Jays asked my agency Tall Poppy to create their new season launch campaign, we were speaking to an entire country.
With an assist from Frank Sinatra, we sent a shockwave across four million square miles of fandom and made sure every Canadian knew that they had skin in the game. Our campaign preceded one of the most successful years in Toronto Blue Jays history.
WATCH LAUNCH
(ALMOST) EVERYONE WAS A FAN
It ruffled a few feathers when my New York-based agency was tapped to create work for a Canadian baseball team. I get it. I’d be annoyed too if Canadians made an ad about the New York Knicks. Probably best they didn’t know we were Australian.
WE SENT A SHOCKWAVE ACROSS CANADIAN SPORT
There's 29 Major League Baseball teams the US. Just one in Canada. So when the Toronto Blue Jays asked my agency Tall Poppy to create their new season launch campaign, we were speaking to an entire country.
With an assist from Frank Sinatra, we sent a shockwave across four million square miles of fandom and made sure every Canadian knew that they had skin in the game. Our campaign preceded one of the most successful years in Toronto Blue Jays history.
WATCH LAUNCH
(ALMOST) EVERYONE WAS A FAN
It ruffled a few feathers when my New York-based agency was tapped to create work for a Canadian baseball team. I get it. I’d be annoyed too if Canadians made an ad about the New York Knicks. Probably best they didn’t know we were Australian.