VERIZON - THE TEAM THAT WOULDN'T BE HERE
Project
VERIZON - THE TEAM THAT WOULDN'T BE HERE
Client
VERIZON
Role
Concept, Creative Direction, Design, Art Direction, Film, Writing, Branding, Interviews, Launch Strategy
Market
United States
Year
2021
WE CREATED AN NFL TEAM OF PLAYERS SAVED BY 911 TO DEMONSTRATE NETWORK RELIABILITY
Verizon had built the largest network in the US and connected millions of 911 emergency calls a year. We turned that fact into a unforgettable demonstration of network reliability.
We found 11 NFL players and a coach whose lives had been saved by Verizon 911 calls and brought them together as The Team That Wouldn’t Be Here. Their stories became a 12-part film series, a 30-minute CBS documentary and Super Bowl campaign, transforming network reliability into something people could actually feel.
WATCH THE CASE STUDY
A 12-PART FILM SERIES
We combed the country to find our team and the first responders who saved them. Their raw and honest stories aired on television and online and became the emotional heart of the campaign.
AN OFFICIAL NFL JERSEY
Every team needs a uniform. Ours was inspired by the uniforms of the selfless men and women who answered our team’s emergency calls. Additional jerseys were auctioned for charity and sent to influencers who had also been saved by first responders.
SUPER BOWL FINALE
The film series culminated in a 90-second Super Bowl commercial that told the story of the coach of The Team That Wouldn’t Be Here, and real-life head coach of the Los Angeles Chargers. It was the most talked about Super Bowl commercial online of the year.
A TELEVISION SHOW ON CBS
We combined all 12 stories to create one final poignant moment — a 30-minute documentary that aired the night after Super Bowl Sunday during primetime on CBS.
RECRUITING THOUSANDS MORE TO THE TEAM
We worked with R/GA New York to capture thousands more stories of Americans who wouldn’t be here without first responders. They shared their thanks, and we made sure the first responders heard them with geo-targeting that served each post directly to the first responder’s district — ensuring they knew their bravery was appreciated.
WE CREATED AN NFL TEAM OF PLAYERS SAVED BY 911 TO DEMONSTRATE NETWORK RELIABILITY
Verizon had built the largest network in the US and connected millions of 911 emergency calls a year. We turned that fact into a unforgettable demonstration of network reliability.
We found 11 NFL players and a coach whose lives had been saved by Verizon 911 calls and brought them together as The Team That Wouldn’t Be Here. Their stories became a 12-part film series, a 30-minute CBS documentary and Super Bowl campaign, transforming network reliability into something people could actually feel.
WATCH THE CASE STUDY
A 12-PART FILM SERIES
We combed the country to find our team and the first responders who saved them. Their raw and honest stories aired on television and online and became the emotional heart of the campaign.
AN OFFICIAL NFL JERSEY
Every team needs a uniform. Ours was inspired by the uniforms of the selfless men and women who answered our team’s emergency calls. Additional jerseys were auctioned for charity and sent to influencers who had also been saved by first responders.
SUPER BOWL FINALE
The film series culminated in a 90-second Super Bowl commercial that told the story of the coach of The Team That Wouldn’t Be Here, and real-life head coach of the Los Angeles Chargers. It was the most talked about Super Bowl commercial online of the year.
A TELEVISION SHOW ON CBS
We combined all 12 stories to create one final poignant moment — a 30-minute documentary that aired the night after Super Bowl Sunday during primetime on CBS.
RECRUITING THOUSANDS MORE TO THE TEAM
We worked with R/GA New York to capture thousands more stories of Americans who wouldn’t be here without first responders. They shared their thanks, and we made sure the first responders heard them with geo-targeting that served each post directly to the first responder’s district — ensuring they knew their bravery was appreciated.