VERIZON - UNBREAKABLE CONTROLER
Project
VERIZON - UNBREAKABLE CONTROLER
Client
Verizon
Role
Concept, creative direction, product design, influencer strategy, design, writing, social content, website
Market
United States
Year
2021
WE MADE GAMERS LOVE VERIZON INTERNET BY TROLLING THEM
Gamers can smell bullsh*t. So instead of telling them Verizon Fios was fast, we trolled them. We built an unbreakable controller for gamers raging at slow internet. The joke was simple: either buy the controller, or get faster internet.
FaZe Clan helped launch it, and it spread everywhere, driving gamers to Verizon Fios during a sale.
“The smartest way to reach our toughest audience we’ve ever seen at Verizon”
— Andrew McKechnie, Chief Creative Officer, Verizon
“Our TOP 3 most watched IG videos ever”
—Faze Clan, 11M Followers
THE STUPID JOKE WITH A CLEVER STRATEGY
The Unbreakable Controller was shared all over the internet and gamers flocked to the Verizon Fios website where a sale was taking place at just the right moment.
“I just watched a six minute verizon ad”
— @jim.skunk, gamer
ENGINEERED FROM THE GROUND UP
We designed, built and bashed the controller with our engineering partner Brower Industries. Six iterations later, we had the right balance of incredibly stupid and incredibly tough.
Produced in partnership with our friends Brower Industries.
WE MADE GAMERS LOVE VERIZON INTERNET BY TROLLING THEM
Gamers can smell bullsh*t. So instead of telling them Verizon Fios was fast, we trolled them. We built an unbreakable controller for gamers raging at slow internet. The joke was simple: either buy the controller, or get faster internet.
FaZe Clan helped launch it, and it spread everywhere, driving gamers to Verizon Fios during a sale.
“The smartest way to reach our toughest audience we’ve ever seen at Verizon”
— Andrew McKechnie, Chief Creative Officer, Verizon
“Our TOP 3 most watched IG videos ever”
—Faze Clan, 11M Followers
THE STUPID JOKE WITH A CLEVER STRATEGY
The Unbreakable Controller was shared all over the internet and gamers flocked to the Verizon Fios website where a sale was taking place at just the right moment.
“I just watched a six minute verizon ad”
— @jim.skunk, gamer
ENGINEERED FROM THE GROUND UP
We designed, built and bashed the controller with our engineering partner Brower Industries. Six iterations later, we had the right balance of incredibly stupid and incredibly tough.
Produced in partnership with our friends Brower Industries.